Grant to help digital marketing efforts of Shenandoah County tourism department

Virginia

Thanks to a tourism grant you may see Shenandoah County scenery while you are scrolling through your social media pages soon. 

A $50,000 grant given to the county by the Virginia tourism corporation, will allow the Shenandoah County tourism department to kick off the digital phase of their “This is Our Rush Hour” campaign. The campaign which includes bus wraps and print ads has been aimed at D.C. residents, urging them to  escape the hustle and bustle of the city and enjoy the peaceful scenery and activities the county has to offer. Tourism representatives say the digital push will allow them to both target a specific audience and reach an audience traditional adds aren’t able to. 

“Serve up our adds just to those folks and then if it resonates with them and they can share that, suddenly their friends and family and people with similar interest to them are also going to see it, so a small dollar amount being invested into digital has the potential to just really explode,” Jenna French of Shenandoah County tourism and economic development said. 

French says since its kick off last year, the this is our rush hour campaign has already made a positive economic impact in the county. 

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