New research shows “The Pink Tax” is taking thousands of dollars away from women


According to a new study, women are paying more for the same product as a man would through a phenomenon called “The Pink Tax”.

“It’s crazy because we’re buying the same things, so why are we paying more,” Bria Jackson, a student at Hood College asked.

Consumer affairs found that women pay 48 percent more for shampoos, 11 percent more for razors, and 8 percent more for clothes. Professors at Hood College said not buying into the Pink Tax could hurt a woman’s career.

“Women who wear makeup, for example, tend to earn more, tend to get hired faster,” Professor, Katy Fulfer said.

Researchers found that 42 percent of the time women spend more on the same product as a man, which adds up to more than $1,300 a year.

“It’s astronomical the price difference; I’m very shocked,” John Braun said, a student at Hood College said.

Professors said the reason why the Pink Tax has prevailed is simply because retailers have been able to get away with it.

“The idea for a business is that you want to charge the people who are willing to pay more for a product, more for that product,” assistant professor at Hood College, Erin George said.

That philosophy goes both ways for men and women.

“If you think about ladies night at the bar, that is probably a prime example where women get in for free where men have to pay a cover charge,” George said.

However, a bit of the Pink Tax burden has been lifted in Maryland and Pennsylvania. Those are just two out of ten states in the entire country that have stopped taxing tampons.

“These are products that women need to use, people who menstruate need to use, and there’s no way around needing to use them,” Fulfer said.

In the meantime, if you want to avoid paying in to the Pink Tax, professors said try using gender neutral products.

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