Keeping it local: business owner uses homegrown resources to make impact on local economy

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It’s no secret that shopping locally has been on the rise over the last few years. Some studies suggest shopping locally benefits the economy more than shopping at corporate chain stores and now, a Frederick business owner is taking the local movement to the next level.

At a first glance, it appears to just be soap and it is, mixed with scraps from local breweries and distilleries in Frederick, Maryland.

“Our first contact was with Mononcacy Brewing Company and I was interested in handcrafting a soap that had beer in it and beer is very beneficial for the skin,” said Misti Morningstar, Founder Savage Soaps.

Misti says her interest with incorporating beer into her products came with her fascination with micro-brewery beer labels but what she didn’t expect was the impact it would have on the local economy.

She started with just 10 bars of soap and working with one brewing company and now she has more than 50 and working with four.

“98 percent of our businesses are small businesses so they are really the backbone of Frederick County. When another business partners with another business in Frederick County and supports each other, there’s opportunities for cross marketing and cross promotion,” said Sandy Wagerman, Business Development Analyst Frederick County Office of Economic Development.

Small business experts say consumers in Frederick tend to shop local so the fact that savage soaps incorporates other businesses means more money in the local economy.

“What I really most proud about is helping other businesses. These partnerships really help everybody. The local businesses, we work together and that in turn makes us better all the way around,” said Morningstar.

Copyright 2019 Nexstar Broadcasting, Inc. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.

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