FREDERICK, Md. (WDVM) — The National Museum of Civil War Medicine in Frederick, Maryland revealed a new logo after a year-long rebranding process.
Noticeably absent on the logo is both the union flag and confederate flag that decorated the original museum image.
Staff say the rebranding process began after public confusion over the differing logos for the museums and two others jointly operated: the Pry House Field Hospital Museum at the Antietam Battlefield and the Clara Barton Museum in Washington, D.C.
The new logo features a shield covered in blue for the union and grey for the confederacy.
The middle of the image is red denoting a field hospital and the bloodshed on both of the conflict.
At the forefront is a symbol of military medicine.
“Front and center is the medical symbol, the caduceus: a rod with two snakes wrapping around it. We thought well, the two snakes looking at each other could represent the north and the south in conflict, but united around medical innovations,” explained director of the National Museum of Civil War Medicine, David Price.
The new logo serves as a brand identity for all three museums.