This summer, Flying Dog Brewery has hosted a concert series on their Frederick grounds to thousands of fans looking for live music right at home.
“D.C. and Baltimore bring in a lot of acts but we wanted to bring that more local. So our goal is always to bring people here that Frederick wants to see,” explained director of hospitality at Flying Dog Brewery, Kristin Hanna.
But in the week leading up to Saturday night’s final concert, staff knew it would be different.
“We weren’t even sure on Monday if this concert was going to happen. There was a lot of back-and-forth between our promoter and the bands, and what’s the best thing for our guests and the band because obviously, safety is our number one concern,” Hanna said.
Even as Hurricane Florence slowly tears apart states on the East Coast, staff felt confident in the show by Wednesday after forecasts reported little to no rain this weekend in Frederick.
Then they focused on how the event could help the victims of the storm.
“It was the best thing for us to donate the net proceeds to the Red Cross because we knew there was lots of people being affected by this. We want to make sure that we take care of those people to the south of us who are really going to be suffering for a while,” Hanna explained.
The sold-out concert is expecting 1,200 guests on the grounds, an expected increase in attendance compared to the two previous concerts in the summer series.
“Given the artists who are coming, Matt and Kim, are phenomenal, Michael Christmas is great, I think we expected it,” said event engineer at Flying Dog Brewery, Sam Laughlin.
Flying dog will be serving eight beers on tap throughout the night. But staff here hope guests will also fill up with positivity knowing 100 percent of the concert’s ticket sales and beer sales are going to victims of the hurricane.
“It’s awesome to drink beer, it’s awesome to see Matt and Kim, but at the end of the day you can also say this is going somewhere good,” Hanna said.
Staff say they expect to continue raising funds for the Red Cross through next week.