Berkeley Medical Center rebrands cancer care program

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“It’s a very prevalent condition in the state of West Virginia,” said Dr. Christopher Colenda, president and CEO of West Virginia University Health System.
 
Wednesday, Berkeley Medical Center announced plans to rebrand its cancer program in the Eastern Panhandle. That means a closer partnership between Berkeley Medical Center and the West Virginia University Cancer Institute in Morgantown. 
 
“This is more than just a rebranding exercise,” said Dr. Colenda. “This really means an investment. Investment with the communities, investment of the university into the communities, investment of the healthcare system into the communities.”
 
“The care that they give here is phenomenal, so what we’re doing is just trying to collaborate more closely,” said Dr. Hannah Hazard, director of clinical services at the WVU Cancer Institute.
 
The goal of the rebranding is to offer better services for patients locally, which is essential when going through such a difficult time. 
 
“Your family and your friends are extremely important, and so if you aren’t able to access some of the things that you need to access for your care in your own community, then that takes you outside your community,” Hazard said. 
 
“The health system’s goal is to be the number one provider of services from primary care all the way through specialty care,” Colenda said. “To be able to offer those services so patients don’t have to leave the area has been one of our goals.”
 
By offering more services and having access to the latest research, the staff at Berkeley Medical Center is helping to create a healthier community. 
 
“At the end, as long as we completely 100 percent stay focused on what is right for our patients, what would we want to have done if we were in that position, then everything will wash out,” Hazard said. 

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